Part 2: Why Another Book? Why Now? | Building Margin for Construction
Update: 2025-09-09
Description
This is Part 2 of Steve Coughran’s book Building Margin. Steve explains that contractors don’t have a hustle problem—they have a capacity problem. He explains how nonstop noise, rising complexity, and AI-era demands crush leaders without structural margin, and introduces a framework built for construction to create space, clarity, and sustainable scale.
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